Lesson 12: Listing Descriptions

Adding a good listing description is just as important as adding a strong title. Your description will be crawled by search engines. Therefore, you want to make sure you include the key words that you think will make your listing rise to the top when a prospect is conducting an internet search.

There is no official recipe for what search engines look for, but you want to make sure you are including the things that wil tell a prospect about your listing in clear and certain terms. Put yourself in the shoes of the prospect. What would make you want to contact the listing broker?

Things to think about including:

• Location highlights
• Co-tenants or nearby tenants
• Traffic count
• Demographic information
• Nearby highways
• Proximity to mass transportation

Check out your listings now, and see if you can enhance your descriptions.