Friday it snowed in New York, and I took the opportunity to spend the day at home with my kids, who had a day off from school. During the course of the day, I decided to conduct one of my weekly Twitter Polls, and the results are presented here. We asked the question: "Where are you going to watch the Super Bowl?" Like our other Twitter Polls, this is a one question poll with a choice of up to four answers. However, there is no longer a 24 hour time limit. You can now set the time from a minute to a week.
We timed our poll to end just before the start of the game. We had 18 responses, and I was a little surprised by the results. But before we get to the results, I want to put in a plug for these Twitter Polls. If you are blogging or trying to engage people, these polls are terrific. They are a great source of content, and an excellent way to engage your audience or followers. I pinned this poll to the top of my Twitter feed for the duration of its run. It was seen by 665 people, and 38 of those interacted with the post in some way, a 5.7% engagement rate, substantially higher than most Twitter posts.
Here's the chart of how people engaged:
So, where were my followers watching the big game? 61% were watching from home, and another 33% at a friend's house. One lucky respondent went to the game. Much to my surprise, no one responded, or at least no one admitted, that they were going to watch the Super Bowl at a bar.
So, why do people watch the game at home? Well, first of all, it is convenient. Most people in the demographic group that comprises my followers have large flat screen televisions. They have comfy chairs, and if they want to have a few brewskis, they don't have to worry about driving home. Perhaps it is also a way to keep from over-indulging in Super Bowl food. I heard a report on the radio that Super Bowl Sunday has the second highest caloric intake of the year.
I would have thought that more people would have watched the games at friends' houses, but it is a Sunday night, and on the east coast, the game doesn't end until after 10:30. Cleaning up from a crowd at 11:00 on a Sunday night is not a lot of fun.
If you know where to look on Twitter, you can get some great insights into your followers. 66% of my approximately 2600 followers are male, 78% own their own home, 25% have a net worth over $1,000,000, 71% are white collar or professional workers, 66% are into premium brands.
So, if you are not on Twitter, why not? If you are on Twitter, start engaging with your followers via Polls. There is no downside. You may have confirmed what you already suspected, or you may learn something new about your audience. Either way, you win.
You can check out our previous polls HERE, and their results HERE.
David Perlmutter is the author of the QuantumListing Blog and publisher of the QuantumListing App. He is also the owner of Perlmutter Properties Inc. in White Plains, NY.
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