Measure This

Management consultant and author Peter Drucker's best known quote is "If you can't measure it, you can't improve it." We agree, and so we've just added a host of easily accessible analytics tools for every QuantumListing account.

First, each of your listings has a view count. All you need to do to find out how many views  your listings has is click through to its detail page and look at the view counter at the upper right hand corner of the page.

To see the rest of your analytics, you go to your QuantumLIsting Profile page, and look for the Analytics link in the column on the left hand side of the page. Once you click through to your analytics page, you'll see up to seven charts.  Enterprise accounts have one more than Individual users. You can view statistics on Account views, Listing views, PDF downloads, PDF exports, Profile Shares, Listing shares, and Agent views (Enterprise accounts only). You can adjust the time frame to see statistics for the last week, month or all time. You can break down Profile and Listing shares by type, i.e., via email, Twitter, LinkedIn, Facebook, or Google Plus.

We've found that when we share your listings to our social media accounts, they get on average ten times more views that they get prior to being shared. You read that right, 10X! We share each of your listings at least once to Twitter LinkedIn, Facebook and Google Plus. If you are a QuantumListing user and see that your stats are dwindling, it's time for you to take action! Use the easily accessible sharing feature to post your listing, your individual or company profile, or your agent profiles (Enterprise accounts). 

Why do companies advertise over and over again on television, print media and the web? Because it works! Putting your listing on line and then letting it veg is better than not putting it online, but marketing needs to be active to be most effective. Nobody really likes to repeat themselves, but if you think of it in terms of your audience, you never reach everybody each time you share your message, not even with email. You never know when a colleague or a customer is going to not only see your message, but also be receptive to it. We explored this in our blog post Does My Market Suck? back in July of 2017. The great thing about social media marketing is that you don't have to pay for it. Sure you can buy ads on most social media sites, but you don't have to for it to be effective. You can change up the message a little each time until you find what works. It takes time, sure, but that time invested can yield a lucrative return.

If your company is a one person shop, there are lots of great articles on line or books that you can read. One of my personal favorites is Mark Schaefer's Grow. If you want to drill down to real estate specific social media marketing advice and content, you can't do better than Sarah Malcolm's Blog posts on The Content Funnel. The Content Funnel will even take over your social media marketing for you.

Although I've digressed, the point is that just putting your listings onto a listing site like CoStar, LoopNet, The Broker List, or QuantumListing is not enough. You've got to work it. When you look at your QuantumListing analytics charts and see the numbers lingering near the bottom, don't just throw up your hands and say this isn't working. We've measured it so you can improve it. With our sharing links, we've given you a set of tools to make it easy for you to spread the word. If your social media audience is not that big yet, if you add an @QuantumListing your post we'll share it to our network. 

Use your QuantumListing analytics as an inspiration and a road map on how to improve your marketing!


Check out the sample charts below.