Like many other three day trade shows, the last day of ICSC RECon is used by many of its participants for travel and those that remain behind are exhausted from the previous days' activities and are m...
Like many other three day trade shows, the last day of ICSC RECon is used by many of its participants for travel and those that remain behind are exhausted from the previous days' activities and are marking time until they can dismantle their booths. However, there is another side to the third day. Those remaining are usually not rushing from meeting to meeting, and have the opportunity to sit down and have longer conversations and build relationships.
#LetsGetSmart, the Wednesday Speaker Series at ICSC RECon was conceived by David Perlmutter of Perlmutter Properties and QuantumListing, and Brian Donovan of Donovan Real Estate Services to capitalize on this aspect. Several years ago, Brian began bringing a great bottle of wine over to the Perlmutter Properties booth, to be enjoyed by all those present, as they did a informal review of the previous few days activity at RECon. Then, a couple of years ago, they started introducing In-N-Out Burgers to the dialogue. In 2016, Mike McClure of Ad Art Sign Company and Chuck Dietz of the Dietz Partnership sat down with them to have a lengthy discussion about the show and trends in retail architecture and sign design.
After the 2016 show concluded, David and Brian decided to create a program with several speakers from different aspects of the retail real estate industry and invite the convention stragglers to sit down for an incredibly interesting experience that has not previously been provided on day 3 of RECon. Due to the intimate nature of the setting, participants were able to engage in a dialogue with industry thought leaders. Not only were we treated to thoughtful presentations by the speakers, but we were also given the opportunity to ask questions. The In-N-Out Burgers and a couple of great bottles of wine were the proverbial icing on the cake.
Thanks to the speakers, participants and hosts of #LetsGetSmart17. In spite of a few last minute scheduling changes, it was an incredibly informative and entertaining event in a relaxed setting. There is no doubt that the goal of exchanging information and forging new relationships was met. We're already looking forward to #LetsGetSmart18!