Find out how to make your listings attractive to search engines so you can get more views, clicks, and leads.
Our members often ask us how they can get their commercial real estate listings on the first page of Google searches. This is a highly competitive market, and there is no guarantee that you can be on that first page, but there are some easy things that you can do to improve your chances of getting to the first page.
One way to do this is to be strategic with how you title your listing. When creating a title, think about what your target audience would type into a search engine before discovering your listing. Read on to learn more about what makes a relevant title and listing from the perspective of ranking higher in search engine results.
When creating a listing title, we recommend you use words that describe the asset type, transaction type and location. By using words that anticipate a user’s future search phrase, this helps find long tail keywords. As a result, your listing is more likely to appear higher in search results when you use the same natural language as your prospective customer.
As an example, try titling your listing “Chappaqua NY Retail and Office,” rather than just writing the listing address, “1 South Greeley Ave, Chappaqua, NY.” This type of natural language search is more likely to rank higher because most searchers will not yet have a specific address in mind before they find their space. Additionally, the total search volume of people seeking space in a town or city is generally higher than people searching for a specific building.
You don’t need to pay for a keyword research tool in order to find a specific keyword and craft the perfect title. When you are stuck for ideas on what popular keywords to use in your listing title, try doing a few Google searches for similar commercial space, and see what phrases you can borrow from the titles on the first page’s results.
Approximately two thirds of all Google searches are done from mobile devices. People often use voice search to start their query. Therefore, natural language or conversational searches (i.e., the way people actually speak), are even more important than ever.
Do you think someone searching for a store for rent in Buffalo is more likely to do a voice search for “store for rent in Buffalo,” or “prime retail corner in Buffalo?” Although the latter may be more targeted, the former is much more likely to be how someone searches for a space for lease.
Many of our members’ listings are on the first page of search results, and we’ve included one example below. When our user named his listing, he chose to focus on the words that make the listing appealing on an internet search query. While the listing address is important information, it does not add as much value as “Medical Condo for Sale - Stamford, CT.”
As you can see in the screenshot below, after a Google search of “medical for sale Stamford,” our user’s listing is on the first page as the second result on Google’s multitude of search results (ymmv).
Search engines are not just indexing your title, they are also indexing the description you add. Increase your chances for success by adding keyword phrases in the description that you’ve used in the title. You can add all of the adjectives you want in the description, too.
Search engines’ algorithms consider relevance, authority and trust when presenting results. To the extent that you can anticipate a user’s specific search terms for the property you are representing, you are giving yourself a great opportunity to be relevant.
You can add to your authority and trustworthiness by adding your bio and links to your business social media like LinkedIn to your QuantumListing profile.
Because you get to add an unlimited number of listings to QuantumListing with your $89.99//year premium membership, When there are multiple spaces available, consider adding each space separately.
Try mixing up the wording of the titles for the different listings. For example, for one space, use Office for Lease in Briarcliff Manor, and for another Office for Rent in Briarcliff Manor. Add the square footage of the unit to the title to help distinguish it.
Not only does this have the potential to generate more search traffic, but it also has the advantage of being able to easily add pictures, video and a floor plan, and an individualized description of each space. This will create a better experience for the visitor looking online for space.
Implementing the tips above is an important step to putting yourself in the best position to have your listing on the first page of search results. However, it will take time for your efforts to show up. Luckily for you, you are piggybacking on the search engine optimization work our team is already doing.
Over time, you should see the results of your efforts. You can monitor the progress by looking at the Analytics in the Info section on your profile page. There, you can check the number of views your listings have gotten over a week, a month, or all time. You can look at the numbers in the aggregate for all of your listings or individually.
When you want to get more views of your listing faster, there are several actions you can take.
Working together, we are here to help you get the visibility that you and your business need, The best news? The results you want are achievable without an exorbitant expenditure. We’ve provided a suite of analytic and content marketing tools that put you in control of why, how and when you deploy your resources to get the most views, clicks and leads possible.