Check out our Quantum Lister Profile of Jasen LaFon, a Pheonix, Arizona-based realtor with over a decade of CRE experience in four states!
Jasen LaFon of Crossroads Real Estate is the next broker we’re featuring in our Quantum Lister profile series, in which we’re taking a look at some of QuantumListing’s users.
You can check out our previous interview with Louise Jennings here.
Jasen is a veteran broker who currently serves as the Executive Vice President of Crossroads Real Estate. The Phoenix, Arizona-based business provides landlord representation, retail leasing, and investment sales. With his more than a decade of industry experience, Jason has successfully represented national, regional, and local property owners in the Phoenix area, California, New Mexico, and Utah.
Below you may find a lightly edited version of his interview.
How long have you been in CRE?
Jasen LaFon: 13 years
What are some of the biggest changes you’ve seen in the industry during that time?
JL: Technology. Whether it be an up-to-date CRM or other deal tracking program, if you don't stay up on what is available, you will be left behind.
The biggest surprise, though, is how many brokers resist the changes needed to become more competitive by embracing the public's trends toward online research prior to inquiries. If your web presence is lacking, you are virtually invisible to the general public.
How many listings do you have?
JL: 22 listings
How do you get new business?
JL: Referrals, cold calls, and re-connecting with prior clients
What tech tools do you use to manage all the listings?
JL: Clientlook CRM, CoStar, LoopNet, CREXi, and Sales Genie
What other technology do you use to manage your business?
How does QuantumListing fit into your technological tool kit?
JL: Quantum Listing fits perfectly in my technological tool kit, as it is a user-friendly platform to connect with the marketplace.
How do you see technology changing CRE?
JL: I see the CRE landscape trending to a more automated experience, with more things like CRM follow-up reminders, email blast templates, etc. Also, three of the past five deals that I have written were accomplished solely through text messaging, although I have witnessed broker pushback when it comes to this method of communication.
What other emerging trends do you see in CRE? In your market? In your region? Nationally?
JL: I see retail being reinvented through alternative uses of space and smaller brick and mortar concepts in order to compete with e-tailers. The online sales tax legislation, in my mind, will not be the cure-all that many pundits are sure of.
Did you like Jasen’s interview and want to get in touch? You can shoot him an email at: [email protected]