by David Perlmutter

4 Way Street

When I was nine or ten years old, I went with my older brother Frank to Sam Goody's at the Livingston Mall to pick out my first record album. I was agonizing over the bins, not really having a clue as to what to pick. Frank is about three and a half years older than me, and was four years ahead of me in school. He was my guru in all things music at the time.  His recommendation was 4 Way Street by Crosby, Stills, Nash & Young. I still love the album, and the music of those four artists as a group and in their other iterations. But, I don't listen to it on vinyl anymore. I may have it still, down in the basement, but my turntable has not worked in at least ten years, and there are probably more pops and scratches on those disks than I could count. I may have a CD version of the album, but couldn't tell you with any certainty, and might have downloaded it from iTunes at some point, but again, am not sure. If I want to listen to 4 Way Street, I can listen on Spotify,  Amazon Prime or the new Apple Radio. Time has changed the way we do the things we have always done.

I started as a real estate salesman in 1986 working for N. Peter Burton's Westchester County office. In 1989, when I wanted to start developing shopping centers, I left N. Peter Burton and started my own brokerage, Perlmutter Properties, Inc. At the same time, my partners and I started DKH Group as our development company. DKH had a pretty good run in the 1990's, developing over a million square feet of retail.

Sometime in the mid-1990's, I started sharing my office with another real estate broker, Ed Gray. We first met when he introduced Applebees to us as a potential tenant for New Roc City in New Rochelle. Ed had a commercial real estate brokerage, EdGrayUSA, and even though we were in the same business, and in theory could have perceived each other as competitors, I invited him to sublease one of my spare offices. Ed had, and still has, such a nice, even keeled disposition, a great work ethic, and makes the nicest marketing packages of just about any independent broker.

I always enjoyed talking with Ed, exchanging market information with him, as well as ideas. We helped each other however we could. We were both technophiles, and it was Ed that introduced me to Loopnet to which he had recently subscribed. Loopnet became the first online real estate information service to which I subscribed.

Later I added CoStar to my arsenal, as well as Retail Lease Trac (they mailed me discs a couple of times a year originally!), the Retail Tenant Database, the Directory of Major Malls, Plain Vanilla Shell, and maybe a couple of others. I was an information junkie, but probably never got as much out of any one of them as I could have. None of them came cheap, some were more expensive than others, some more valuable to me than others. Some have kept their price fairly steady, or with modest increases. A couple, and I bet you can guess which ones, have jacked up their prices considerably more.

My dad was in the supermarket business, and I was raised in a culture of high volume, low margin business, with a focus on customer service. My dad used to say it was cheaper to keep a customer than to find a new one. His company, Supermarkets General, was originally part of the Wakefern Cooperative, operating Shop Rite stores. They were growing rapidly and wanted to implement different merchandising ideas, so they left the coop and re-branded themselves as Pathmark.  One of their early slogans was "One item, one price." They didn't want you have to buy three cans of tuna to get the best price. Before the unfortunate leveraged buyout in 1986 which was the first step toward their eventual demise as part of A&P, Pathmark was the low price leader in the New York metro area.

So, all of this leads to the creation of Jeomark, LLC and QuantumListing. I wanted to create an app that would provide nationwide access to commercial real estate listings using all of the incredible features of smartphones and the cloud. Listings published on the app are visually oriented, with a photo or your marketing PDF being the central image. Buttons to contact the listing broker are right there on top of the image, making it incredibly easy for potential clients or other brokers to contact you.

My vision is to make QuantumListing so reasonably priced that anyone can afford it. In fact, if you don't want to post listings, there's no charge at all. If you do post listings, you can subscribe to a one month plan for $9.99, three months for $24.99, and a year for $79.99. For the initial roll out period, we're willing to waive those nominal fees.

I realize that I have a monumental task ahead of me. Having a great product that we're committed to continue to improve, and at a great price is just a starting place. It's not enough to simply let people know that QuantumListing exists. "If you build it, they will come" may work in the movies, but I'm not naive enough to think that applies to a new product, especially one that requires some effort from the user.  Getting people to download it, register, and add their listings when they have other ingrained habits won't be easy, even though we've made the process as simple as we can. I look forward to the journey ahead, and hope that there will be more days of triumph than frustration. With your help, I think it can be done. Please download the app, register, and post your listings.
Get it here: QuantumListing.