Twitter Poll

UPDATE: Other Than Social Media, How Often Do You Use Apps For Business?

 13th July 2017    David_Perlmutter

I was on a conference call on June 27th with Linda Day Harrison from The Broker List, Howard Kline from CRE Radio & TV, Kateri Osborne from The News Funnel and CRE//Tech, and Zach Watkins from RealMassive. Linda asked me the question, why did I decide to pivot QuantumListing away from being an app only to being an app and website. My answer was that most people don’t want to do data entry on their phone.  Additionally, the youngest Millennials are native phone users, but, they are not necessarily in the position of influence in their work environment yet, and can’t necessarily make their older peers use an app. That inspired me to run a poll.

The result is the poll running on Twitter, “Other than social media, how often do you use apps for business?” The early results for the frequency of use of apps for business on at least a weekly basis is 43% as of this writing. Take the poll on Twitter.

 


Later in the day, I remembered that I asked a slightly different question back in late 2015, which was “Do you use any commercial real estate apps?” At the time, only 19% answered yes. Chris Clark, from the CRE Outsider blog, suggested we asked the wrong question. She thought we should have been asking, “How often do you use your mobile phone for CRE purposes?” We did a follow up with that question and 100% of the respondents were daily users.

We’ll post on the results of the poll next week, and after the 4th of July, we’ll run a poll on the frequency of use of social media for business. Enjoy the long holiday weekend!

***UPDATE***  We boosted the Twitter post ($10), we got a total of 90 respondents, and the results changed so that in the end only 31% of the respondents use apps other than social media for business on at least a weekly basis.  The adoption rate has a lot of room for growth! 65% of the respondents almost never or never use apps for business. So, if your business model is to be an app for business, and that’s it, good luck. This will likely change over time as native phone users become a larger part of the workforce.

However, let’s have a look at the follow up poll, “How often do you use social media apps on your phone or tablet for business?” The potential answers were the same, Almost every day, almost every week, at least once a month, and almost never or never. As you can see, the results were quite different than the previous poll.

 

We did the same $10 boost, but got 140 responses. 69% of the respondents use social media for business almost daily, another 8% almost weekly, and 3% at least once a month.  Combined, that’s a total of 80% using social media for business every month. So what does that tell those of us with real estate tech businesses?

An overwhelming majority of our customers are engaged with social media, therefore, we need to be engaged with social media. Looking at some of the metrics from Google Analytics, over a three month period, social media has referred 12% of QuantumListing’s users and accounted for more than 10% of the new registered users. Twitter, Facebook and LinkedIn are responsible for more traffic than Google+ and Instagram (we’re not very active on the latter). I am under the impression that being active on Google+ has an ancillary advantage in that it improves visibility in Google search results, although this is more conjecture than proven fact.

In addition to being active on social media, we need to make our websites and apps social media friendly. We need to make it easy for our users to share our content on social media. In the case of QuantumListing, we proactively share our users listings and profiles on social media. And it is easy for our users to do the same, too. Should we advertise on social media? If you have the budget, probably yes. Targeting for some of the social media channels can be extremely pinpoint accurate. Although I’ve dabbled in advertising on social media, most of the money going into QuantumListing is going to product development. To date, QuantumListing is self-funded, so with limited resources, advertising dollars are scarce. But, given this new insight into business users’ engagement with social media, it may be worth exploring further. Controlling customer acquisition cost is the name of the game.

I’ll let you know if we go down that road, and the results if/when we have them!

Related :
Skate to Where the Puck is Going to Be

#LetsGetSmart – Skate to Where the Puck is Going to Be

 7th July 2017    Mary Keough


John SherryJohn Sherry, Director of Client Services at AMP Technologies,
a cloud-based real estate asset management platform based out of San Ramon, California, focused his talk on how mobile applications, more commonly referred to as “apps,” are transforming retail.John is a colleague of Craig Wood , who also spoke at #LetsGetSmart.

John began his talk with a quote from the great hockey player, Wayne Gretzky. Gretzky once said of his strategy on the ice, “I skate to where the puck is going to be, not where it has been.” John said that for retail, this quote encompasses the idea that apps need to be focused on the future. It is imperative that business team members today think outside-of-the-box as they work to meet consumers’ changing needs. John believes that above all else, apps need to be simple and easy so that every consumer can access them.

John cited one example of a colleague who was in San Francisco when he met two app developers who created Partender, an app that allows people in the bar and restaurant industry to get the full inventory of an entire bar by using a smartphone camera.  In speaking of thier success, John said that these two developers, “didn’t think outside of the box, they created their own box,” adding that “that’s really what you have to do today because there is so much competition.”

John cited apps like AirBnB, HotelTonight, and Chewy as being successful because of their simplicity and efficiency.

He went on to discuss a statistic that indicated a huge market for apps such as these, stating that “this is the best, most exciting time for apps that retailers could ever have.” On a daily basis, the average person uses eight apps; in a month, the average person uses about thirty. Thus, the opportunity certainly exists for retail industries to capitalize on the popularity in general of smartphone apps. John said that for retailers, the key is thinking about what consumers need and how to deliver it to them before they even realize their own need.

John discussed one app, PricePatrol, that allows a person to look for a product in his or her area and compare which retailer has it closest and cheapest (with the goal being to make the product more accessible to the consumer than even Amazon’s 2-day shipping could). John applauded this app as something that is quick, simple, and easy to use.

The big retailers are trying to differentiate themselves from a social media standpoint, working to get millions of users in touch as they post about discount items. As John said, “the mobile shopping revolution is going to be here to stay, and retailers can either beat it or join it.”

John also believes businesses should strive to use apps as a way to enhance the customer experience. BestBuy, for example, has created an app that allows the consumer to scan QR codes, compare prices, and track purchases in a simple way, thus improving the customer experience through an app.

Likewise, the Target app allows customers to set up registries for weddings and baby showers by simply walking around the store and scanning items that they would like. In this way, John believes Target is creating an experience for customers that is simple yet fun.

When asked what his favorite application is, John pointed to PipeDrive, a simple, easy-to-use app that can track all of a company’s deals, contacts, and communication. He also cited HubSpot as a favorite, noting one particular aspect of the app that allows users to schedule emails that need to be sent in the future so that the user does not forget about them.

In conclusion, John said that in this day and age, companies need to be mindful of creating cohesion within their platforms. “All the channels matter so it’s just not going to be apps that matter, it’s going to be store, online, and mobile,” John said, echoing the same ideas of the other speakers from #LetsGetSmart17.

Watch John Sherry’s talk at Let’s Get Smart:

Mary Keough is a recent graduate of University of Virginia, where she earned her bachelors degree in psychology and her masters degree in teaching. She is looking to pursue a career in elementary education. She can be reached at [email protected]

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white-glove

Subscribe for a Year of QuantumListing Enterprise Premium Membership, Get White Glove Set Up

 1st July 2017    David_Perlmutter

Starting today and for a limited time, new QuantumListing Members that subscribe for a year of Quantum Enterprise Premium Membership will get white glove set up. You also get 15 months of Premium Membership for the price of 12! The QuantumListing Enterprise membership is a great solution for a brokerage office with multiple agents. With a single login, a marketing director can add, edit and delete all of the office’s agents and listings.

Click HERE for a look at all of the features included with Premium Membership.

Follow the simple steps below to take advantage of this offer. If you have any questions, contact [email protected].

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    QuantumListing is the new crowd-sourced real estate listing platform for commercial real estate agents, owner and tenants