ICSC RECon 2016: An Intern’s Perspective

 20th June 2016    Jack Grossman

Linda Day Harrison and Jack Grossman at ICSC RECon

David and I attended the annual ICSC RECon Las Vegas Convention, to display QuantumListing in front of many commercial real estate minds. From the ICSC website, “The ICSC is the premier global trade association of the shopping center industry. Its more than 60,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.” In early March, David and I were able to visit the ICSC headquarters in New York City. During our visit, we were fortunate enough to sit down with Sarah Malcolm – Director of Digital Strategy – for the ICSC. We discussed the ICSC’s vision, in addition to the RECon event, which is the largest event they hold each year.

The ICSC RECon event, was held at the Las Vegas Convention Center, which encompasses nearly 3.2 million square feet. With approximately 36,000 attendees and 1,000 exhibitors, the opportunity for outreach and exposition is virtually endless. In the three-day stretch, QuantumListing was able to add over 120+ users from all over the world. Many individuals seemed fascinated by our product, and we expect that many of said users will become a consistent source of listings all over the country.

Outside the event, we were able to connect and finally meet those who have been advocating for QuantumListing since the launch. One of QuantumListing’s key supporters, Linda Day Harrison, joined us for dinner one night. Linda is the

Howard Kline of CRE Radio & TV relaxes between interviews

Howard Kline of CRE Radio & TV relaxes between interviews

Founder at theBrokerList, a virtual commercial real estate network that connects brokers with potential suitors. Linda contributes more than 25 years of professional commercial real estate experience gained in suburban and central business district office and mixed-use buildings, condominium conversion and management, commercial and residential leasing, commercial and residential management, repositioning and marketing for the disposition of commercial properties. Linda discussed with us, her experience of starting a new CRE tech company and certain tips that will benefit QuantumListing as we proceed to expand.

In addition to meeting Linda, we were also fortunate enough to spend time with Howard Kline, founder of CRE Radio & TV. Kline’s goal is to “Serve as an independent source of original content, exploring issues confronting the commercial real estate industry”. Kline has interviewed a countless number of educated professionals in the CRE field, and is well respected within the community. Like Linda Harrison, Kline was able to give David and I, some great tips on succeeding in the field of CRE tech. Kline, has impressively run CRE Radio & TV with little help, and it is truly a testament to his passion and dedication to the CRE community.

Overall, the ICSC RECon event was extremely successful, as we were able to expand our user base and also meet new supporters of QuantumListing. The opportunity to stretch past the Northeast, into different parts of the country, is what made the trip worthwhile. Hopefully we will be able to use this momentum to continue to branch out and find new users all across the country.

Jack Grossman is an intern at QuantumListing. He’ll be attending Tulane University in the Fall.


 18th June 2016    David_Perlmutter

Frank-DavidMy older brother, Frank Perlmutter, died unexpectedly on June 3rd, 2016. It’s been a quite a blow to all who knew him. Frank was a great guy in so many ways. He was full of life, dedicated to his family, an entrepreneur, mentor, and leader in his community. If any of you knew him, or would like to know more about him, please visit the Lifeposts page dedicated to Frank, where you’ll be able to see his obituary, eulogies, and tributes by some of his friends and family. As an older brother, Frank was the best. He influenced me in innumerable ways, and was always supportive.

Frank was a pioneer in retail tech. At the dawn of the PC age, Frank was working as an assistant manager at a Cub Foods store in Madison, Wisconsin. One of his duties was to schedule the 150 or so employees each week. This was done manually, took several hours, and was quite tedious. Frank thought this would be a great task to automate using a personal computer. His childhood friend, Geoff Palmer, was a computer geek and together they formed Information Marketing Businesses and created the People Planner software package that integrated labor scheduling, time and attendance, and payroll management. After several years of growing the company, he and Geoff sold it to Simplex. Frank worked for Simplex, then Tyco when they bought Simplex, and eventually helped sell his division to his former competitor, Kronos.

Having observed so many transitions of his company close up, he decided to get his broker-dealer license and help small to medium sized businesses to either sell or acquire other companies, and to help them raise capital. He did this successfully for many years, while raising his family and playing a vital role in the Dover-Sherborn community where he lived.

Even though we did not get to see each other as often as we would have liked due to our respective family and business obligations, we spoke frequently. We had a friendly New York-Boston sports team rivalry, for which we often had creative prop bets. When I started QuantumListing, I would often bounce ideas off Frank. When I visited, one of the highlights were our morning walks in the nearby woods with his dog Troy, where we would discuss a range of subjects including our businesses. Last fall, Frank attended Disrupt CRE Boston with me. He helped me man our table and coached me on my “Meet the Disruptors” pitch. Later we had a great time doing a post show wrap up.

Frank and I never really got the opportunity to work together in our careers. I was hoping that, when I was ready to seek outside financing for QuantumListing, Frank would help me package the deal and find the equity. It’s still so hard to believe that he is no longer with us, and that we won’t be able to go through this next stage of my company’s development together as I had envisioned. Nonetheless, I feel lucky to have had Frank in my life as long as I did, and will no doubt miss him terribly as the years go forward.

Recent Updates to the QuantumListing Website

 13th June 2016    David_Perlmutter

bitmoji-20160517082900Lately, we’ve been focusing on making improvements to the QuantumListing website. QuantumListing is a mobile-first solution for commercial real estate listings. The first thing we rolled out was our iOS app. This was followed by the live Beta of the Android app. While updates of both of those are in the queue, the current effort is to use the philosophy behind the apps to make the website fully functional., i.e. easy to use, minimal data entry, share listings easily through email, text, and social media, and an emphasis on making communication with the listing agent or owner a priority.

When we rolled out the app late last summer, the website was really just a splash page to entice users to download the app, plus the usual links to terms, privacy policy and to contact us. Shortly after, we relocated the QuantumListing blog to the website too. Over the following months, I learned more about inbound marketing and landing pages, and we created simple forms for prospective users to fill out when they clicked on links in social media or the limited advertising we did. We would then take their information and create a user account for them, emailing their account info with links to download the app. It was not the most efficient way, but it was what we did. Many of the blog posts still have links to these forms.

So, one of the first things we did was to add direct registration to the website. This was further enhanced by adding Facebook registration, which is also available on the app. There have been some log in issues integrating the accounts of users who registered via the app, or whom we registered from our admin dashboard when the user then tries to log in to the website. We’re working on making this seamless. But, if you are having problems, let us know!

Earlier this year, users could look at listings on the website, contact the agent or owner, download the PDF, and share the listings through social media. Users can now add listings via the website, and I’m happy to say that it is as fast and easy as the app, if not even more so. Editing listings is still a little glitchy, but we’ll have that under control shortly.

The most recent improvement to the website is the ability to add (and remove) listings to your Favorites, so that you can easily access them without having to search for them again.

There are a host of other improvements that have been made, many of which are behind the scenes to improve speed. I’ll concede that we still have a way to go with that, but our development team is on the alert for this as they go through the code.

If you experience any issues with the website, or have suggestions on how to make it better, please don’t hesitate to let us know. Write to me at david@quantumlisting.com. The commercial real estate industry needs better, more cost effective solutions for listings, and our goal is to provide that solution. Together, we can make that happen.


Featured Listing: The Westside Apartments – 4025 NW 23rd St. Oklahoma City, OK

 8th June 2016    Jack Grossman

Click here to view brochure PDF

Today’s featured listing is The Westside Apartments, located at 4025 NW 23rd St, Oklahoma City, OK. It was submitted by Melanie Richardson of First Commercial Real Estate. The offering is a 32 unit apartment complex for sale at $1,350,000. 97% of the building is occupied at an average rent per unit of

$515 per month. Demand there for affordable apartments around Oklahoma City is high. Each apartment has one bedroom, with a patio and access to a full size washer/dryer. With 18,496 SF of rentable space and .85 acres of land, the complex is set back from the main road.

Located in the Northwest section of Oklahoma City, those who live in the apartment are not subjected to the rumblings of downtown Oklahoma City. The apartments are conveniently located along route I-44, which serves as the main – North to South –Screen Shot 2016-06-08 at 12.20.30 PM corridor for those traveling to and from the heart of the city.

The Westside Apartments were originally built in 1984, and was renovated in late 2014. The renovation included new gable roofs, siding, parking pavement, fences and full size washer/dryer connections. Oklahoma City is a rapidly growing city, as the job growth rate has increased 3% since last year.

If you are interested in the listing, you can contact Melanie Richardson or Richard Sudduth at 877-968-8687.

Please visit the First Commercial Real Estate website here.

To view previous Featured Listings, click here.


My Favorite Start Up Hacks #2

 2nd June 2016    David_Perlmutter

Screen Shot 2016-06-02 at 8.38.54 AMThis is the second installment in a series. You can read the first installment, Introduction: My Favorite Start Up Hacks, by clicking on the link.

Social media is an inexpensive, fast and effective way to reach a targeted audience for your start up.  At QuantumListing, the ones that I’ve decided to focus on are Twitter, Facebook and LinkedIn. There are lots of others, including Instagram, Google+ and Pinterest, but Twitter, Facebook and LinkedIn are the three that I thought had the most relevant audience. This could have been my bias because these were the ones that I used most in other aspects of my life. Of all the social media platforms, Snapchat is probably the most fun, but I’ll leave that to my teenage children.

Managing social media can be a full time job, and there are tons of people on social media who offer outsourced social media services. In the previous installment of this series, I talked about Buffer. In this installment, I’d like to talk about Sniply. I’m using the free version of Sniply, and there are paid versions that are more feature rich and allow more team members to work on the platform. Sniply’s mission is to help you drive conversion through content curation. By installing the Sniply extension in Chrome or Firefox, you can, at the touch of a button, share interesting articles you come across on the internet or content from your own site to your social media. With the free version, it adds a button to the bottom of the selected or curated page to send a user to a landing page of your choosing.

Sniply coordinates with Buffer, too. So, I get a double whammy out of my social media. I’ll give you a couple of plain English examples of how I use Sniply. If I’m reading an interesting blog post on The Broker List , an article on The News Funnel, or Duke Long’s latest stream-of-consciousness-post-on-the-future-of-CREtech that I want to share, I hit the Sniply extension button. A window pops up in my browser offering to “Create a Snip.” I can then choose which of my social media accounts I want to share it to, or even add it to my Buffer queue. Once the article gets posted to my social media, if someone clicks on the link, it will open the article, and there will be a conversion button on the bottom of the article. I have set up two different conversion options, one to send people to download the QuantumListing app, the other to register for QuantumListing. I use the second one more than the first. Looking at my Sniply dashboard, it seems that I get two clicks on average on every article I post, and about two percent of those clicks result in conversions.

The other way I use Sniply is when I share listings from QuantumListing to social media via Buffer. I’ll open the detail page of a listing. When I hover over the listing image with my cursor, I get the option to share the image to Buffer. I select that, and because Buffer and Sniply are integrated, it automatically converts the page’s URL into a Snip. I can then choose to share it now or add it to my queue. In a short session or ten minutes or so, I can organize my social media activities for a few days. This does not keep me from adding other interesting articles or other content as I come across it or think of something I want to share.

Although the previous installment promised to discuss two more hacks, I had more to say about Sniply than I realized and so I’ll save the other hack for next time! Hint: It begins with S and ends with o. Can you guess?

What’s that? You’re not a member of QuantumListing yet? Click HERE to sign up and we’ll give you a three month trial Premium Membership!

QuantumListing is the new crowd-sourced real estate listing platform for commercial real estate agents, owner and tenants