David and I recently met with Commercial Real Estate Tech Writer, Duke Long. Long has more 20 years experience as a broker for The Duke Long Agency, which is based out of Indiana. In May of 2010, Long created a blog, where he discusses the happenings in the current commercial real estate market. His ability to discuss current issues with candidness is refreshing in a field that is lacking straightforward opinions. Last year, Real Estate Tech News, declared Long to be one of the five most influential people in the real estate tech market. Long has presented his strong takes and predictions in front of many well known real estate firms and corporations including CBRE, JLL, Colliers International, The National Association of Realtors, The International Council of Shopping Centers (ICSC), and CoreNet.
We were fortunate enough to have lunch with Duke, and discuss ways to improve our own QuantumListing app. Throughout the conversation we talked about ways to broaden our outreach, create a more user-friendly platform, and what our next step should be as we try and expand the brand. With Long’s national reputation outside of the Northeast and Tri-State area, Long can help connect us reach possible users in the Midwest. Although we are currently at 1,500 listing across 30+ states, the middle of the country tends to have less of a presence when compared to the hotbed real estate areas (Northeast, West Coast, Florida, etc.) As we increase the number of users and listings in our platform, it is crucial that our application and website are fully operational. Many of Long’s blogs review CRETech startups, where he shares countless anecdotes and tips, that act as a guideline for how a successful brand should operate. In a recent blog post from Long’s site, he shares that; “It’s the 1000% commitment of [one’s] actual human existence to that idea [startup], that will make it work or die.”
Although the CRETech market is notoriously known as a field lacking in technological tools and resources, there is an increasing amount of individuals who are trying to take advantage of this outdated system. When discussing technology and start-ups, there is a preconception that you must be based out of Silicon Valley, Japan, etc., in order to succeed. Yet, New York City – more specifically the Flat Iron District – is rapidly building a larger presence amongst other technologically progressive regions. The Flat Iron District or the “Silicon Alley” has surpassed $7.3 billion in venture capital investments to startups of all different backgrounds. Duke’s hope is that this will “drive that ecosystem”, and we will soon consider Manhattan to be a hub for technology start-ups of all kinds.
Please check out Duke Long’s blog here, to keep up-to-date with trending topics in the ever-changing CRE market. If you are interested in getting in touch with Long, you can email him at [email protected] or tweet him @dukelong.
To read previous blogs from the QuantumListing website, be sure to click here.